Steve Lesnard Explains How To Best Market A New Product

Marketing whiz Steve Lesnard had some advice for his fellow marketing executives in an online article he wrote. He said that all of the new digital and social mediums have completely changed how products are marketed to consumers. He said that a successfully introduced product clearly shows people what benefits the product has. The marketing concisely explains how it adds actual value to someone’s life.

He said there are two main principles with the first one being a simple ad makes a new product memorable. Steve Lesnard stated that the best way to introduce a product to people is to clearly explain how it benefits a consumer to own it. The marketing outlines what is new and better about the produce. He acknowledges this isn’t easy to do and makes a marketing team focus on the products most innovative features. Sometime they’ll have to choose between features so that things don’t get complicated.

He brings up Apple’s well-known iPod marketing slogan which was “10k songs in your pocket”. In just five words they explained what was revolutionary about this product and why people should buy it. Everyone else in the tech industry was racing for technical supremacy while Apple instead chose simplicity and emotion. It’s why they won, he said.

The other principle Steve Lesnard communicated was that to bring a product to life for consumers you need to make it real. As a marketer, you want to let people know how it looks on them and what it does. You want to present this idea in a way that cuts through the clutter of advertising.

He says videos are a great way to make new products real for consumers. He brings up having consumer testimonials and showing what the best features are of your new product. He used Yeti as an example. They just make ice coolers but Yeti showed how theirs is premium by using product ambassadors to show it off. This brought life to their products and how they help people either keep things cool or hotter when enjoying the great outdoors.

The Reach of Gulf Coast Western

It is Gulf Coast Western is the primary mission of Gulf Coast Western, LLC is the acquisition and development of both oil and gas in the gulf coast areas of the U.S. In this area, it focuses its attention on properties with both geographical and geophysical advantages. Gulf Coast is led by its President and CEO, Matthew Fleeger. It was founded in 1970 in Dallas where it remains based today. It also has offices in other areas of Texas a well as Louisiana, Mississippi, Oklahoma, and Colorado. Gulf Coast Western recently merged with Orbit Energy Partner and Orbit Gulf Coast Exploration which has given it access to hundreds of addition miles of properties, the 3D seismic data at Southwestern Louisiana, interests in 13 producing wells and 140 defined drilling locations.

This massive partnership also means that Gulf Coast Western can now develop hundreds of new projects throughout areas around Acadia, Allen, Beauregard, Calcasieu, Cameron, Evangeline and St. Landry Parishes. Gulf Coast has also made an agreement with Warhorse Oil and Gas to operate many of the extant wells in Louisiana. With the help of Gulf Coast, all of these wells are expected to produce around 800 barrels of oil a day. It has also lengthened its reach in Southeast Louisiana with a partnership with Northcote Energy Ltd.

As mentioned, the acquisition of gas and Oil in the Gulf Coast is Gulf Coast Western’s primary concern, but it is even now beginning to stretch its arm to other promising areas throughout the U.S. To this end, they have also formed over a thousand partnerships throughout the country. Fleeger leads this growing company to prioritize its founding principles of ethics and business integrity. Fleegers himself is so respected a business leader that he has been named in the International Who’s Who of Business Professionals.

The Academy of Arts University is a school of art in the city.

The Academy of Arts University is a school of art in the city.


More than eight decades down the line since its founding by Richard S. Stephens and Clara Stephens in 1929, the Academy of Arts University has maintained its vision of guiding and instructing the upcoming generation of artists. The Academy of Arts University nurtures commitment and passion for their students through the learning process to create the visionaries and problem solvers of the future.

Over the 85 years that the Academy of Arts University has been in operation, the school has also fostered the culture of hard work. The Academy of Arts University is a campus located in an urban setting and claims to be the largest property owner in the great city of San Francisco. The school has cultivated a culture among students where students have a learning experience that prepares them for the real world. Also, the staff at the Academy of Arts University provides a professional environment where students are comfortable with trying and failing as a learning process to sharpen their skills. The Academy of Arts University has provided a platform for many opportunities for its students in the field of creative art and design.

History of the Academy of Arts University.

Launched in 1929 by Richard S. Stephens, then known as the Academy of Advertising Art, the Academy of Art University is an art school owned privately and situated in San Francisco. The school has admitted over 10,000 students, has employed at least 200 teachers full time and 1154 staff working part-time. The school has a policy for open admissions, and their acceptance rate is 100%. Academy of Art University has its main campus situated at New Montgomery Street, and it is among the largest property owners in San Fransisco. Academy of Art University is among the largest school of art and design that is privately owned in the United States.